US marketing manager

Owned by Ksenia Prokhorenkova (Deactivated)
Last updated: Sept 19, 2022
3 min read

About the company:

YouTravel.me is a global marketplace for small group adventures. We're the most significant player in the adventure travel industry in Eastern Europe and a fast-growing startup in North America. We've been selected as the #1 Travel Startup 2022 by Travel Massive. Today more than 300,000 travelers and 5,000 Travel Creators use our platform. Altogether they explore the world on authentic small group adventures to 130 countries.

We combine the finest travel and technology practices to inspire travelers to discover new places and expand their borders. At the same time, we enable free independent guides and small local operators to get more travelers directly to their business without any travel agencies or other intermediaries.

Our team is a young startup with a strong spirit. Even though 2020 was a tough year for the travel industry, we have doubled our growth. In 2021 we increased our numbers 4 times. We continue our ambitious growth in 2022 as we’re on a mission to inspire as many people as possible for unique adventures and connect them with new friends.

About the role:

A person in this role will test different promotion channels, find new partners, and form and test hypotheses for the development of the US market. An ideal candidate for this position has a growth mindset, a high level of flexibility, a background in experimenting, and at least 3-5 marketing channels, and is willing to sustain a highly dynamic growth process.

What will you do:

  • Launch and test various advertising channels including Blog posts, Bing, TikTok, Yahoo!, Reddit and others.

  • Launch marketing partnerships, and find relevant partners for cross-promotion campaigns.

  • Generate and test ideas for campaigns and contests on social media.

  • Manage content generation for our blog by exploring different ways of involving UGC in it.

  • Analyze key metrics and suggest hypotheses for improvement of our presence on the market.

Required background:

  • 1+ years of experience in B2C marketing;

  • Experience with 3-5 different channels including some of the following: social media, email, paid ads;

  • Excellence in project management;

  • Proactive approach, superior communication skills, creativity;

  • A data-driven approach, analytical thinking;

  • Written and verbal English levels are not lower than C1.

Preferred background:

  • Working in startups experience;

  • Experience in marketing for the US market;

  • Experience in travel companies.

  • High independence and leadership skills

 

The opportunities:

  • Influence a project that changes the lives of active travelers;

  • Make decisions independently, see the results of your work every day;

  • Rapidly develop both as a professional and as a person;

  • Be part of a team with different experiences and a strong spirit;

  • Creating an international company on a global scale;

  • Working from a remote office allows you to set your own schedule.

About the team:

We prefer working at high speed and with high standards. And we try to hire exceptional people who like to work every day at full capacity. We want to surround ourselves with people who are driven by values ​​similar to ours, and who act with integrity, even when no one is watching. Our team is always ready to conquer any, even the most unattainable goal because YouTravel.me employs the most qualified professionals and the finest people.

If the position and team suit you, please send your CV to k.prokhorenkova@youtravel.me.